Get Started - Contact Us
Get Started - Contact Us
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with Macondo

We give insight and guidance that helps SMEs reach their goals.

Get started with a free consultation with Macondo.
Book Now for your no-obligation one hour meeting with a Macondo expert.

The Macondo logo approach

There is no one-size-fits-all solution in the business world. The Macondo approach is built on assessing your company thoroughly, so that in the end we have identified the key areas for improvement.

  • 01

    Market Analysis

    When we are too focused on delivering what we believe is the right solution through the right channels, we often overlook gaps, or worse, put business relationships at risk. We work with your team to deeply understand your customers, competitors and channels to identify potential product, marketing and partnership opportunities.

  • 02

    Identity and Branding

    People not only want know the products they are purchasing, but also at who makes it. Your company’s identity has a perceptible impact on how the market sees and values your products. Starting with your company values and missions, we help you with create strategies to communicate your identity, and define your company and product branding.

  • 03

    Marketing Strategy

    Modern marketing is often driven by what others are doing, and only measured via vanity metrics, regardless of what difference they actually make. We work with you with to define a comprehensive GTM/marketing strategy, with immediate and long term actions to ensure you spend your resources efficiently and attain your long term goals.

  • 04

    Product Strategy

    The Macondo team has managed products at every stage in the product life cycle. We have helped others products go from launch to maturity or even acquisition, and we can do the same for you.

  • 05

    Angel Investment

    We invest where we believe. Understanding that innovation may take time to flourish, we actively participate in initial funding rounds of ventures that benefit from both our capital and our expertise.

About Macondo

"Macondo is not so much a place as a state of mind, which allows you to see what you want, and how you want to see it." Gabriel Garcia Marquez

Macondo Ventures was founded by Roberto Dominguez, a 30-year veteran of the software industry with a passion for products. In 2007 he created Comalatech to provide solutions for Document Management for the Atlassian Platform. Fifteen years later, after growing to 45 people, with offices in Vancouver and Spain, and reaching $10M in annual revenue, Comalatech was acquired by Appfire.

A technology geek, who doesn’t mind learning yet another programming language, his entrepreneurial years taught him that a good business is not all about technology, but a combination of good product, marketing, and partnership decisions… and luck.

He fights off the call of the ocean (and retirement) through long coding sessions, and in his scant spare time, kayaking and doing wildlife and street photography.

Why "Macondo"?
Macondo is a fictitious mysterious town where several Gabriel Garcia Marquez (1982 Nobel Laureate) stories take place. Roberto named his previous company after Comala, another magic town used in fiction (from Juan Rulfo’s Pedro Paramo). This fascination with magic places encouraged him to continue paying homage to literary masterpieces with Macondo.

Contact us

We know you have questions. Don’t hesitate to reach out to get them answered.